GREENVILLE  — Brian Overton has been named director of football operations and player personnel at East Carolina University according to an announcement from head football coach Ruffin McNeill Thursday.
Prior to his appointment at ECU, Overton served as a football operations assistant at the University of North Carolina for three years. He played a pivotal role in the Tar Heels’ on-campus recruiting efforts in addition to providing ancillary support with team travel, high school summer camps, video maintenance and office management.
While Overton developed and coordinated UNC’s game day operations effort for recruiting visits, his contributions reached far beyond establishing detailed weekend itineraries. As a recruiting liaison to the department’s compliance office, he helped administer a program that documented all official visits, evaluations, contacts and phone calls. Overton also provided direct oversight of the Tar Heels’ entire prospect video database, a duty that ranged from an initial screening to a final written coaches’ evaluation.
Before accepting a position on the North Carolina staff, Overton spent nine years coaching at the high school level. He earned his first assignment as an assistant coach and recruiting coordinator at alma mater Hertford County (N.C.) High School in 2001. In addition to traditional in-season responsibilities, Overton supervised academic progress, coordinated unofficial college visits, conducted fundraisers for team and individual summer camp participation and organized community service activities until his departure in 2007.
He spent one season at Greene Central (N.C.) High School where he was the Rams’ co-offensive coordinator. He also served as the Shrine Bowl Combine Co-Coordinator, a job which involved host site selection and set up, film evaluation and on-site logistical organization.
Overton returned to the Bears’ program at Hertford County High School for the 2008 and 2009 campaigns as offensive coordinator and quarterbacks coach before moving to Chapel Hill.
During his tenure at North Carolina, Overton was active in community relations activities such as Habitat For Humanity, 911 Tribute (for local fire stations), UNC Blood Drive and the school’s “Share Your Holiday” effort – a shopping, wrapping and gift delivery endeavor for the needy during Christmas. He was also a requested motivational speaker at area churches and schools.
Overton, 30, completed his bachelor’s degree in health and physical education from Elizabeth City (N.C.) State University in 2004.