Chamber promotes ‘Boats Stop Here’ campaign
Published 9:15 pm Sunday, August 14, 2016
BELHAVEN — After a slew of challenges, including a notice of eviction from its former location, the Belhaven Community Chamber of Commerce is looking to start a new chapter.
The Chamber moved into its new location downtown in mid-July, and the move marked the start of a new push for Belhaven’s “The Boats Stop Here” marketing campaign.
Chamber member Jimmie Southerland said the group worked with Between Water & Main Bed and Breakfast owner Gail Fowler to come up with the slogan, and Southerland created the graphic.
“Before Bill (Iler) died, he and I got together and decided it was time to do something positive,” Southerland said. “A lot of people don’t know we’re here.”
The Chamber is now working to get the word out, and has plans for displays to present at business functions as well as new billboards along U.S. Highway 264, she said.
The organization is also in the throws of a radio advertising campaign — securing 12 businesses within two and a half days — airing on 103.7 WTIB through the rest of August, Southerland said.
“When (103.7’s) Henry Hinton came down for our Chamber dinner and spoke, he saw us give that (“The Boats Stop Here”) presentation and loved it,” she recalled. “He said, ‘Why don’t we do an ad campaign?’”
Each business was required to have a $300 sponsorship to participate, and Vidant underwrote the entire package, according to Southerland.
Belhaven’s Chamber was also featured on Hinton’s “Talk of the Town” show on Aug. 5.
The county is offering its support of the marketing efforts, as well.
Southerland said the county matched funds to help the Chamber build a new website, and the new site will be connected to Beaufort County’s larger site. The Belhaven Chamber can also add its events to the countywide community calendar.
Southerland said there is still work to be done, and the organization is still looking for contributions to help fund the marketing plan.
“We’ve raised a lot of money, but of course, it takes a lot of money to do what we’re doing now,” she said.