When customers encounter a business owner’s staff, the quality of service and atmosphere, those items influence customers’ attitudes and likelihood of future purchases.

Business owners may learn how to provide outstanding service to customers at a seminar offered from 2 p.m. to 4 p.m March 20 at BCCC.

The seminar, sponsored by BCCC’s Business and Industry Services, will be in the auditorium of Building 8 on the BCCC campus. Participants will learn how to develop customer-centered thinking, how to handle irate customers in a positive manner and how to keep a winning attitude in their business operations. The instructor for the seminar is Tim Dannelly, a seasoned sales trainer and author of “Selling the American Dream.”

Attendance is free, but preregistration is recommended to reserve seating and allow the college to adequately prepare materials. To register, contact Eva Peartree at BCCC’s Business and industry Services at 940-6375 at evap@beaufortccc.edu.

The seminar is cosponsored by the Washington-Beaufort County Chamber of Commerce.